novel cellulosics platform

nature-derived, EO-free, multifunctional additive

Ashland is expanding its tool box of cellulose derivatives and applying a similar approach to other biopolymers to bring to market novel ethylene oxide (EO) free, biodegradable polymers with a wide range of applications. All biopolymers are also sourced sustainably.

markets:

• hair care
• home care
• oral care
• skin care

key advantages:

• EO free and biodegradable technology 
• tunable and versatile, suitable for various applications
• sustainable alternative to synthetic technologies for
• conditioning polymers in hair care
• rheology modifiers for home and personal care
• natural film former for hair styling

applications:

hair care

sensorial properties with the natural and biodegradable prototype are as good or better than positive control

the rheology profile can be adjusted with new natural and biodegradable prototypes

innovations platforms overview video