specialty additives
tailored solutions for diverse markets
The architectural and industrial coatings markets vary significantly by region. With consumer preferences shaping global trends and regulatory landscapes, paint and coatings manufacturers need partners who can address specific local challenges. Success often hinges on applying global solutions in uniquely local contexts.
As a leading global supplier, Ashland leverages the expertise of our people and practices in local regions. We collaborate with customers to provide water-based additives and formulation support, enhancing efficiency and sustainability without compromising performance.
paints and coatings
Our business strategies are deeply rooted in environmental, social, and governance (ESG) principles. We lead with our environmentally friendly Natrosol™ product line, derived from natural cellulose. Through innovation, we are redefining possibilities. Building on our rheology modifiers offering, we introduced aquaflow™ ECO-300, a cutting-edge non-ionic synthetic associative thickener (NSAT). This high-shear effective rheology modifier is biocide-free and comes in a solid delivery form, significantly reducing CO₂ emissions and supporting recyclable paper packaging.
industrial coatings
Ashland has you covered for both architectural and industrial applications. We provide a robust offering of rheology modifiers, wetting agents, defoamers, and pH neutralizers for industrial coatings.
Our comprehensive portfolio empowers coating manufacturers to craft specialized solutions for a variety of applications, from primers and direct-to-metal coatings to topcoats. With Ashland's additives, manufacturers can fine-tune their products to achieve optimal performance characteristics, such as superior thickening efficiency, balanced leveling and sagging resistance, microfoam elimination, and exceptional substrate wetting and slip improvement.
Ashland is revolutionizing industrial markets with a new generation of silicone-free substrate wetting agents. Our easy-wet™ portfolio uses breakthrough technology to create defect-free films, offering excellent substrate wetting and very low foam stabilization, preventing cratering. Three product grades—easy-wet™ 200, easy-wet™ 210, and easy-wet™ 300—are silicone-free, offering formulators a more sustainable solution.
batteries and energy storage
The battery and energy storage market is another example of how we navigate regulatory landscapes by region, supporting the transition to zero- or low-emission electric and hybrid vehicles and the demand for lithium-ion batteries. Our specialty additives, including binders for high-capacity silicone-based anodes, are designed with environmental impact in mind.
Our sustainable binder portfolio includes Bondwell™ cmc, containing at least 77% renewable carbon and fluorine-free, enabling water-based, zero-VOC anodes. We conduct life cycle assessments to understand and mitigate the environmental impact of our products.
commitment to safety and quality
Ashland's focus on product safety and quality begins with safe, compliant, and responsible operations. Our additives portfolio empowers customers to enhance operational efficiency without sacrificing performance, providing consumers with sustainable solutions they can trust.
featured innovative products
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