As the trend of ethical consumerism continues to grow, consumers are becoming more concerned with the traceability of the products they buy. Consequently, the ability to assure consumers that products are derived from eco-friendly, sustainable sources has increasingly become a competitive advantage for brands. At Ashland, we understand this growing demand and are proud that 100% of the cellulose used in our processes can be traced back to suppliers who utilize sustainable sourcing practices.   

Our cotton linters are sourced from suppliers who have received third party certifications including the Global Recycled Standard (GRS 4.0) and SCS Recycled Content Standard, certifying that their cotton linters are 100% recycled content.

The wood pulp used in our cellulose products is sourced from suppliers who have third party sustainability certifications in place, allowing them to provide responsibly sourced wood-based materials.

Ashland offers a wide range of nature-derived cellulose ethers that address a variety of formulation needs, enabling formulators to build the sustainable formulations that today’s consumers demand.  Thanks to the traceability of our cotton and wood cellulose feedstocks we can also assure customers that the ingredients they use have been sourced responsibly.