Thickener choices can not only impact formulation viscosity but sensorial aspects too. Multifunctional Benecel™ hydroxypropyl methylcellulose (HPMC) products are nature-derived rheology modifiers that enhance the sensory experience. Benecel™ HPMC is available in a wide range of grades to suit all your thickening challenges.

Nature-derived from sustainably-sourced¹ cellulose, a natural, abundant and renewable resource, Benecel™ HPMC products are water-soluble, non-ionic polymers. Benecel™ HPMC products are efficient thickeners and film formers that enhance foam production and foam stabilization in surfactant systems for improved foam quality that is longer lasting. Due to its non-ionic character, Benecel™ is compatible with most commonly used surfactants, enabling optical clarity in formulations.

features and benefits

• nature-derived from sustainably-sourced cellulose
• efficient thickening builds viscosity to provide a rich, luxurious texture
• enhances foam production and foam stability for improved foam quality that is longer lasting
• helps to promote stability in emulsions
• excellent surfactant compatibility enabling clear formulations

applications

hair care 

• shampoos, including sulfate free and low surfactant style formulations
• clear and emulsion type conditioners
• styling gels

skin care

• clear and opaque bodywashes, shower gels, facial cleansers
• liquid hand soaps
• hand sanitizers
• bar soaps
• bath additives
• shaving creams and gels

¹ Ashland sources wood cellulose only from suppliers who have made the commitments to utilize standards set by the Forest Stewardship Council (FSC) and/or Program for the Endorsement of Forest Certification (PEFC)