european coatings show 2025

show dates: March 25-27, 2025
location: Nuremburg, Germany
booth: 3-462

Ashland’s team of solvers is looking forward to meeting you at the European Coatings Show 2025 to share the performance possibilities of our innovative additives. Our breakthrough platform technologies offer sustainable differentiation in coatings and other specialty markets.

We are excited to feature our diverse range of products that extend beyond rheology, including wetting agents, surfactants, defoamers, and pH neutralizers. Our newest portfolio is easy-wet™ substrate wetting agents. These super wetters deliver defect-free film without compromising performance for industrial coatings applications like wood and metal.

The robust portfolio includes a non-silicone alternative easy-wet™ 300, which contains low VOC content for environmentally friendly formulations. Easy-wet™ 435 is a versatile nonionic substrate wetting agent.

product highlights:

• easy-wet™ 435 is the newest grade to the portfolio and works well on difficult-to-wet applications while ensuring high compatibility with other formulations. It is based on an oligomeric alkyl ether polyol compound, offering low VOC.
• aquaflow™ ECO offers a sustainable alternative to liquid synthetic rheology modifiers. As solid flakes, it contains no biocides or solvents while ensuring consistent viscosity control and superior performance. 
• pHlex™ zero is a zero-VOC, non-organoamine based pH neutralizer for waterborne paints and coatings. It provides long-term pH stability, significant odor reduction, and is non-yellowing.

Ask our solvers how we can innovate together.

Ashland ESG