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fiberHance™ bm solution
INCI: Hydroxypropyl Gluconamide and hydroxypropylammonium gluconate
FiberHance™ bm solution received a gold innovation award at in-cosmetics 2017, held in London, England. This unique product helps strengthen hair from the inside.
Everyone wants to have strong, healthy, manageable hair but the effects of of modern living take their toll on hair. Factors such as aging, increased use of modern appliances such as hot irons and blow-dryers, and the universal trend of colouring hair, all contribute to damage and weakness to the hair fibers. As such, the hair strengthening market is growing rapidly as science begins to find the answers to combatting hair weakening, thinning and breaking.
Historically most solutions for weak hair have involved ingredients that act primarily at the surface with some limited penetration. These have included various forms of proteins, keratin derivatives and some vitamins and natural oils.
FiberHance™ bm solution is a new patented chemistry to be included in the arsenal of ingredients for hair strengthening, evolving from glucose-based chemistry and has a unique multifaceted mode of action that penetrates deep into the cortex to create new hydrogen and ionic bonds which support the damaged internal keratin structure and strengthen and provide manageability back to the hair.
| Features | Benefits |
| Patented, innovative ingredient helps strengthen internal hair structure up to 3x that of untreated hair | New technology, unique, bond multiplier/builder provide opportunity to capture share of strengthening sector of market |
| Works by creating additional hydrogen and ionic bonds with the hair keratin structure | New multifunctional mechanism of action, optimized to interact at the molecular level. |
| Penetrates deep into the hair fiber to the cortex an restores hair fiber strength back to the levels of virgin hair | Very few technologies can claim inner strengthening functionality, this technology is superior |
| Cost effective | Replaces higher cost alternatives |
| Supplied as a 50% solution | Enables easy manufacturing, lowers production costs |
| Good sustainability footprint | Natural origin, Zero waste green Manufacturing process |
| Works in hair colour process systems | Enter fast growing bond multiplier/builder segment in hair care |
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